Manufacturing, explained simply.

You don’t need to be an industry insider to create a beauty product. Here’s how private-label manufacturing works with our partner in Thailand — and where BeautyLaunch Asia fits in.

OEM vs ODM

Two ways to make your product.

Where are you starting from?
ODM · ORIGINAL DESIGN MANUFACTURINGLikely fit

Start from the manufacturer’s expertise.

The manufacturer develops or adapts a formula to your brief — texture, benefits, positioning — and you launch it under your own brand.

  • Suited to first-time founders and creators
  • No formula or lab experience needed
  • Formula development by the partner’s R&D team
OEM · ORIGINAL EQUIPMENT MANUFACTURING

Manufacture to your specification.

You bring an existing formula or detailed specification, and the manufacturer reviews and produces it for your brand.

  • Suited to established brands and distributors
  • Keep control of a proven formula
  • Feasibility confirmed by the partner
Not sure? Choose “Not sure yet” in the inquiry form — working it out is part of the first conversation.Read the guide: OEM vs ODM →
The product development journey

From first brief to finished product.

Every project is different. These stages describe a typical path; the exact sequence, timing and scope are agreed with the manufacturing partner.

  1. 01

    Inquiry & brief

    You share your idea; we help clarify product type, target market and goals.BEAUTYLAUNCH ASIA
  2. 02

    Partner introduction

    With your consent, we introduce your project to Charmeene Factory.BEAUTYLAUNCH ASIA → PARTNER
  3. 03

    Manufacturing consultation

    Technical discussions about your product, formula and requirements.CHARMEENE FACTORY
  4. 04

    Formula development

    ODM: the partner’s R&D team develops your formula. OEM: your formula is reviewed for production.CHARMEENE FACTORY
  5. 05

    Packaging & branding

    Choose containers and discuss packaging design within your budget.CHARMEENE FACTORY
  6. 06

    Quotation & manufacturing

    The partner provides a quotation; production is planned and carried out after your approval.CHARMEENE FACTORY
Illustrative product imagery
Packaging & customisation

Make it unmistakably yours.

Our partner offers packaging advice and design support matched to your budget, with access to a wide packaging range through an affiliated packaging importer.

  • Containers — bottles, jars, tubes, compacts and more
  • Packaging design — guidance shaped around your budget
  • Your branding — logo, label and box artwork options
Packaging and customisation options are confirmed by the manufacturing partner for each project.
Manufacturing consultation

What to have ready — if you can.

None of this is required to inquire, but the more you share, the more useful your first conversation will be.

  • Product type and key benefits
  • Target customer and market
  • Reference products you admire
  • A rough order quantity
  • Packaging ideas
  • Your ideal launch window
Guide: what to prepare before contacting a manufacturer →
International inquiries

Wherever you are, start in English.

We welcome inquiries from every country, and BeautyLaunch Asia is your point of contact in Thailand throughout the introduction.

Feasibility, product registration, labelling and import requirements depend on your target market. They are reviewed case by case with our manufacturing partner — we never assume a product can be sold everywhere.

Request a Manufacturing Quote

OEM, ODM or not sure yet — tell us about your product.

Start Your Beauty Brand →
Start Your Brand